Branding & Identity

Adding Some Personality

Nothing helps a brand stand out and be remembered like a solid brand identity. At CALI we wanted everything to have a coastal laid-back vibe which not only resonated with consumers but allowed CALI to stand out amongst a sea of boring uninteresting flooring companies.

Goal

Develop media that reinforces CALI’s laid-back coastal style and eco-friendly roots.

Results

CALI Floors is now synonymous with coastal cool. Unlike anything the flooring industry has seen, CALI’s look and feel makes it an instantly recognizable offering in the flooring industry.

Branding Tip

A good way to tell if your branding is up to par is to take any piece of marketing material and cover the logo and ask yourself if its undeniably your brand. If the answer is no, then you’ve got more work to do.

GEAR

The photos were shot on a Canon D90.