laminate flooring installation

Installation & How To

Step-by-step Videos that Inform

  • 2010 - 2026
  • CALI Floors
  • STORYBOARD / TALENT / SHOT / EDIT / PUBLISH
  • launch project

Goal

CALI Floors needed a clear and easy-to-follow instructional videos to show the proper installation of their eco-friendly building materials.

Results

Having produced dozens of instructional videos for CALI over the years, these videos not only provide step-by-setp instructions, but they also help reduce customer claims due to improper installation and gives CALI Floors expert SEO authority elevating their ranking for a variety of search terms related to installation. Here are just a few samples:









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scripting & storyboard

I worked closely with both the CALI installation and communications team members to create a script and storyboard.


GEAR

The video was shot on a Canon D90 in 4K.



Edit

The video was edited using Adobe Premiere. 3D sections were modeled, textured and animated with 3DS Max.


Publish

The video was published to the CALI Floors YouTube channel and embedded on the CALI Floors website.