ADs
Short Form Ads That Convert
- 2020-2026
- CALI
- VIDEO / 3D / COMPOSITING
Goal
Creating social ads that catch eyes and cause the most fervent doom scroller to pause, even for a moment, is a massive win. Making social ads that convert and lead to sales is getting harder and harder and with the onslaught of AI slop, just finding something real in your feed has become rare. While techniques may evolve, the simple formula of an interesting or clever story with a warm friendly face can’t be beat.
Results
Having produced dozens of social ad videos for CALI over the years, these videos not only provide engagement-worthy content, they drive conversions and lead to real sales. Here are just a few samples:
scripting & storyboard
I worked closely with both the CALI Branding Team to create a script and storyboard for each.
GEAR
These videos were shot on a Canon D90 in 4K.
Edit
These videos were edited using Adobe Premiere. 3D sections were modeled, textured and animated with 3DS Max.
Publish
The video was published to the CALI Floors YouTube channel and embedded on the CALI Floors website.