• laminate flooring installation
    Mar
    2014
    12
    2014 / Mar / 12

    Installation & How To

    • posted in

    Goal

    CALI Floors needed a clear and easy-to-follow instructional videos to show the proper installation of their eco-friendly building materials.

    Results

    Having produced dozens of instructional videos for CALI over the years, these videos not only provide step-by-setp instructions, but they also help reduce customer claims due to improper installation and gives CALI Floors expert SEO authority elevating their ranking for a variety of search terms related to installation. Here are just a few samples:









    / VIEW MORE /



    scripting & storyboard

    I worked closely with both the CALI installation and communications team members to create a script and storyboard.


    GEAR

    The video was shot on a Canon D90 in 4K.



    Edit

    The video was edited using Adobe Premiere. 3D sections were modeled, textured and animated with 3DS Max.


    Publish

    The video was published to the CALI Floors YouTube channel and embedded on the CALI Floors website.

  • wordpress vlog
    Mar
    2014
    01
    2014 / Mar / 01

    DIWHY.life

    • posted in

    Personal Vlog Website

    This template-based WordPress website showcases my influencer and DIY videos produced under the DIWHY.life handle.

    Goal

    The goal of this website is to showcase my YouTube videos giving them another home that also allows me to provide additional content such as photo galleries, downloadable pdf templates and special offers.

    Results

    DIWHY.life gets approximately 2000 visitors per month. Here are some web stats according to Moz.com:


    authority

    19

    links

    395

    keywords

    185

    spam

    00


    ui3

    / VISIT WEBSITE /



    design & technology

    WordPress install running Mara theme by Matchthemes. This theme was purchased from themeforest.net by Envato. Website has 8 pages, 70 posts.


    style

    The dark, neutral color scheme keeps the focus on the content while the subtle hints of duct tape and zip ties give a design nod to the DIY content theme.